Tobi Eyinade is a conduit and problem solver. She is an entrepreneur and marketing communications professional with over five years’ experience in management consulting, retail, financial services and e-commerce.
Entrepreneur
Tobi Eyinade is a book connoisseur and co-founder of Rovingheights Books — a social-minded book sales and Distribution Company with vibrant digital presence and store outlets in two major cities in Nigeria.
As an ardent lover of hardcopy books, especially African literature, she co-founded Rovingheights with her brother in 2015 to solve the problem of accessibility to good reads. Whilst doing this, she has been able to connect with several booklovers and leverage e-commerce, as well as social media to deliver book happiness to hundreds of thousands of people in Nigeria and other parts of the world.
As a communications professional, she deploys her avid knowledge of the Nigerian book/publishing ecosystem to rekindle the dying reading culture in the country. With over 50,000 following altogether across all social media platforms, Tobi has successfully made a best-seller out of books written by notable Nigerians. Some of which are: Ngozi Okonjo-Iweala’s Fighting Corruption is Dangerous, Jumoke Adenowo’s Beyond My Dreams, Toke Makinwa’s On Becoming, Akin Alabi’s Small Business, Big Money, Nkiru Olumide-Ojo’s The Pressure Cooker, 2face Idibia’s A Very Good Bad Guy; to mention a few.
She is also a book reviewer and curator of several book events for corporate organisations and individuals. Her astute knowledge of Nigeria's SME space has won her several awards and recognitions including the 25 under 25 Entrepreneur Award in the e-commerce category. She is also a beneficiary of Cherie Blair’s Road to Growth Program for Female Entrepreneurs in Nigeria.
Tobi Eyinade is a Tedx speaker and has been featured in The Punch Newspaper, Naira Metrics, Techpoint, The Outpreneur, Channels TV Bookclub, and Hello Nigeria Wazobia TV.
Career Girl
Tobi Eyinade has also spent the last five years building a career as a marketing and communications professionals. Most recently, she worked with the Corporate Affairs and External Communications division of Guaranty Trust Bank PLC as a content writer and communications consultant.
At GTBank, she coordinated the creation of content in the form of campaigns, press releases, email scripts, microsites, webpages, social media communication for the various products and services of the Bank.
Before joining GTBank, she was a product manager at Phillips Consulting, Journalist at Ventures Africa and Writer at a jobsite company. She holds a B.A in English Language from Obafemi Awolowo University, Ile-Ife, Nigeria.
The Girl Next Door
Tobi Eyinade is an Abba’s girl. She finds her essence in Him and enjoys the simple but beautiful things of life. She is a bringer of joy and a quirky dancer. She delights in cheering others on, likes a good chance at hearty laughter, and loves a heavy dose of quality time with family, nature, books and wine. She is fascinated and inspired by authentic people doing extraordinary things in their everyday lives.
Tobi is also passionate about social impact and devising home-grown but innovative solutions to the problem of unemployment, education and poverty in Nigeria.
